Helping Businesses Get Found, Trusted & Chosen.
I've been working at the intersection of business, sales and digital marketing since 1993. Today, I help businesses understand Google, search and AI — and turn visibility into customers.
An experienced outside perspective on your digital marketing.
Craig provides strategic consulting for businesses that want to understand what customers actually see online, where competitors are outperforming them, and which changes have the greatest opportunity to improve results.
Craig's approach is practical. He looks at what a company is currently doing, what customers actually see online, where competitors are outperforming them, where marketing dollars may be wasted, and which changes have the greatest opportunity to improve results.
Marketing doesn't exist in a vacuum.
Getting more clicks, calls and leads means very little if those opportunities don't ultimately create customers. Craig approaches digital visibility from the perspective of someone who has actually been responsible for sales, people, operations, budgets, marketing expenditures and revenue.
Visibility that creates Trust.
Deep experience where it matters most.
Automotive Dealerships
Sales, management, fleet, internet sales, website development and digital strategy — from the inside out.
Automotive Service & Collision
Google visibility, SEO, reputation, customer acquisition and local search for repair shops and body shops.
Law Firms
First-hand law firm management experience combined with Google, SEO and visibility consulting for attorneys.
Local & Professional Services
More than three decades helping businesses improve their digital presence and turn visibility into customers.
Three decades. Real businesses. Real results.
Craig Darling is an entrepreneur, Google and Digital Visibility Consultant, business strategist, speaker, and seven-time contributing author.
Craig has worked in digital marketing since 1993, giving him more than three decades of experience watching the internet transform how customers discover, evaluate, trust, and ultimately choose businesses.
His career spans digital marketing, automotive retail, sales management, business management, professional services, entrepreneurship, local search, SEO, Google Business Profile management, and consulting.
Craig's strength is seeing marketing from both sides. He understands how to create visibility and generate opportunities online, but he also understands what has to happen inside a business to convert those opportunities into customers and revenue.
He is not simply a marketing consultant looking at analytics from the outside. He has actually managed businesses, sales teams, employees, marketing budgets, operations, and revenue.
Consulting knowledge backed by operating businesses.
Craig's strategic perspective is grounded in real-world operations. His companies serve different industries and markets — giving him current, hands-on insight that most consultants simply don't have.
Darling Local
A visibility agency specializing in Google Business Profile management, local search, reputation, SEO, and digital visibility.
Visit WebsiteKitchen Lead Solutions
Digital visibility and lead-generation solutions specifically designed for kitchen dealers, remodelers, and related businesses.
Visit WebsiteDarling Centro
Google visibility, digital marketing, local search, and reputation services serving businesses in Costa Rica and Latin America.
Visit WebsiteTourist Link Technologies
Digital visibility and technology solutions focused on tourism, hospitality, destination businesses, and businesses serving travelers.
Visit WebsiteSeven-time contributing author.
Craig has contributed to seven published books, including bestselling projects. His writing reflects the same practical, experience-based perspective he brings to every consulting engagement.
The Art of Connection: 365 Days of Resilience
Quotes by Entrepreneurs & Business Owners
The Art of Connection: 365 Days of Abundance
Quotes by Entrepreneurs & Business Owners
The Art of Connection: 365 Days of Inspirational Quotes
Quotes by Entrepreneurs & Business Owners
The Art of Connection: 365 Days of Gratitude
Quotes by Entrepreneurs & Business Owners
The Art of Connection: 365 Days of Transformation
Quotes by Entrepreneurs & Business Owners
1% More
The Hidden Force to Creating Extraordinary Results in Life & Business
The Art of Connection: 365 Days of Networking
Quotes by Entrepreneurs & Business Owners
Business is about relationships and helping people.
Craig believes business is about relationships, community, and helping people. He is actively involved in his community and supports animal rescue efforts, with a particular interest in helping dogs and horses.
Craig participates in business networking, mentoring, community initiatives, charitable projects, and efforts designed to connect and support local business owners.
Contact Craig
Let's have a conversation.
No pressure. No pitch. Just an honest conversation about where you are and where you want to go.